This is a embedded connector of motherboard which helps to connect the internal floppy writer with motherboard.
A floppy cable is a ribbon cable found in PC's that allow one or more floppy disk drives to be connected to a computer motherboard.
Because floppy drives do not have a master or slave jumper, the drives are defined by cable select, which can be identified by looking for the cable twist as shown in the pictures. Like an IDE cable, most floppy cables also have a red strip along one side of the ribbon cable to indicate pin 1.